BRAND STORY - SLEEPSUTRAA

Anoop Shetty is the founder of Sleepsutraa, a D2C-based mattress brand. He studied Commerce at NMIMS and graduated with a Hotel Management degree in Mumbai. He grew up in a family with a business background in hospitality industry, with decades of experience in Indian restaurants and a Subway Franchise.

While traveling extensively for business purposes and staying at different hotels, he was increasingly drawn towards the idea of finding the right mattress to sleep or rest on. A mattress that provides a balance of comfort, luxury, aesthetics and support can make a huge difference in a person’s life and daily functions whether they are traveling or at home.

To deliver high-quality mattresses to the Indian customers at affordable prices, he introduced products from many international brands in India including Sweden-based Hästens, UK-based Vispring and Savoir, US-based Sealy.

Along the way, he grew a vision of touching lives and creating a nationally loved and recognized mattress brand that will provide exceptional value to its customers. He knew that by being able to fully control every aspect of the operations including designing, manufacturing and delivering, will empower him to achieve his vision. This is how Sleepsutraa was born by the end of 2017.

In a couple of years, Sleepsutraa has unveiled three variants of mattresses - Dual Sense, Cloud Sense and Viva. The mattresses offered are made of different comfort and support layers including foam materials. Sleepsutraa offers 10-year and 7-year warranties and also a 100-night trial for its customers.